Creative Direction & Artist Development

Women On the Rise

Virtual Artist Discovery & Development Series (Instagram Live)

Developed and led an artist discovery platform spotlighting emerging talent, now a core pillar of Live Nation Women’s digital presence.

Responsibilities:

Curated emerging artists based on sound, audience traction, and cultural relevance
Built relationships with artists and teams; pitched and secured participation
Led artist positioning and creative direction through briefs and content strategy
Produced and hosted live sessions, driving artist and audience engagement
Managed end-to-end execution across scheduling, teams, and deliverables
Analyzed performance data to inform future artist selection and strategy

Artists featured include:

Lu Kala, Kira Korsain, UPSAHL, Angela Aguilar + more

Share the Spotlight

Artist Ecosystem Campaign

Developed and led a campaign highlighting the creative teams behind artists, strengthening relationships across the broader music ecosystem and expanding artist storytelling.

Developed and led a campaign highlighting the teams behind artists, strengthening relationships across the broader music ecosystem.

Responsibilities:

Conceptualized a series spotlighting contributors across artist teams
Built relationships with artists and teams to secure participation
Directed creative and narrative positioning across content
Collaborated cross-functionally to support artist campaigns

Artists featured include:
Hozier, Joan Jett, Sheryl Crow + more

Beautiful Noise Live

National Artist-Led Civic Engagement Series

Led creative and production across a live music campaign mobilizing audiences around voter engagement.

Responsibilities:

Managed end-to-end creative project execution across live events and digital content
Pitched concepts and aligned with artists and their teams through briefs and ongoing communication
Directed on-site event execution, coordinating talent, vendors, and production teams
Built and maintained relationships with artists, teams, and external partners
Collaborated cross-functionally to deliver cohesive, artist-aligned campaigns

Artists featured include:
Alicia Keys, Brandi Carlile, Allison Russell, Amy Ray (Indigo Girls) + more

Listen with Live Nation Women

Live Event & Podcast Series

Led project and team management across a live event and podcast series centered on advancing women in music.

Responsibilities:

Managed end-to-end project timelines across live events and podcast production
Coordinated and scheduled vendors across production and post-production workflows
Oversaw podcast development and delivery, ensuring alignment with brand and talent
Built and maintained relationships with artists, executives, and creative partners
Collaborated cross-functionally to execute cohesive, talent-driven programming

Participants include:
Jody Gerson (Chairman & CEO, Universal Music Group), Allison Russell, Lanita Smith + more

Heritage Months Marquee Campaign

International Artist-Focused Campaign

Managed production and quality control for a national campaign amplifying underserved voices and highlighting active tours through artist storytelling.

Responsibilities:

Managed end-to-end production of campaign assets across digital and physical placements
Selected and curated artist quotes to shape narrative and audience connection
Oversaw quality control of all creative deliverables, ensuring brand and artist alignment
Collaborated cross-functionally to execute campaign rollout across markets

Artists featured include:
Lady Gaga, Hayley Williams, Janelle Monáe + more

The Digital Drip Experience

Emerging Technology Event

Led talent curation and project execution for a hybrid fashion showcase featuring emerging designers and digital creators across virtual and in-person environments.

Responsibilities:

Curated creative talent based on aesthetic and audience appeal
Built relationships and aligned with artists on show theme
Directed artist positioning across virtual and in-person formats
Managed end-to-end execution across platforms
Collaborated on marketing and content supporting the showcase