Visual Identity
Driving music through visuals
In response to the artist's creative brief seeking to build a visual world around her sound for a single release, we collaborated to translate her music into compelling visual narratives.
By immersing myself in the nuances of her music, I identified core themes and emotions reflected in this single. This understanding allowed me to craft a visual identity that authentically reflected her unique sound and would resonate with her audience.
Visual Road Map
My approach involved integrating elements of nature and storytelling, drawing inspiration from the artist's values and cultural background. This fusion resulted in visuals that complemented the music but also invited the audience into an immersive world. The final visual identity enhanced the single's release and laid the foundation for the artist's broader album narrative.
Social
TikTok
Photos
Visualizers/Teaser Clips
Concert Dress Code
I aimed to extend the visual world of this single into a more tangible, interactive experience for fans by introducing immersive elements through fashion within live music settings. The iconography developed for this release was designed with scalability in mind, laying the groundwork for future expansion into augmented reality, including mobile filters and in-person interactive activations.
