Visual Identity
Driving music through visuals
In response to the artist's creative brief seeking to build a visual world around her sound for a single release, we collaborated to translate her auditory artistry into compelling visual narratives.
By immersing myself in the nuances of her music, I identified core themes and emotions that resonated deeply. This understanding allowed me to craft a visual identity that authentically reflected her unique sound and would resonate with her audience.
Visual Road Map
My approach involved integrating elements of nature and storytelling, drawing inspiration from the artist's values and cultural background. This fusion resulted in visuals that complemented the music but also invited the audience into an immersive world where sound and imagery coalesced seamlessly. The final visual identity enhanced the single's release and laid the foundation for the artist's broader album narrative.
