Visual Artist

Sherrae (Rae) Rucker is an Art Director and visual storyteller whose work lives at the intersection of music, culture, and craft. With 8+ years of experience designing album artwork, directing music videos, and building visual identities for independent artists and major platforms, they bring both sharp creative instincts and a deep respect for an artist's vision to every project.

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At Live Nation, Sherrae helped build Live Nation Women from the ground up, establishing brand pillars, content strategy, and visual identity while launching campaigns that spotlighted BIPOC women and gender expansive artists too often sidelined by the mainstream industry. Their freelance work spans cover art, typography, merchandise, and campaign assets for artists and labels including BMG and Red Bull Records, with a consistent focus on translating an artist's world into a fully realized visual language across print, digital, and physical formats.

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Sherrae holds a BA in Advertising Art Direction from Columbia College Chicago and has been recognized as a featured panelist at Bloomberg Live, Women in Music Summit, and PopOut LA. Their work is rooted in the belief that the best music creative doesn't just represent an artist, but builds immersive worlds.