Visual Identity
Driving music through visuals
The Indie artist Amalyn was seeking to build a visual world around her sound for a single release. We collaborated to translate her music into compelling visual narratives.
I identified core themes and emotions reflected in this single. This understanding allowed me to craft a visual identity that authentically reflected her unique sound and would resonate with her audience.
Visual Road Map
My approach involved integrating elements of nature and storytelling, drawing inspiration from the artist's values and cultural background. This fusion resulted in visuals that complemented the music but also invited the audience into an immersive world. The final visual identity for the single's release also laid the foundation for the artist's broader album narrative.
Photos
Visualizers/Teaser Clips
Social
TikTok
Fan Interactions
Concert Dress Code
With festival season approaching and a tour coming up, I wanted to extend the visual world into an interactive experience for fans by through fashion within the live music setting.
Other artists who have seen success with concert dress codes becoming fun shareable moments include Beyoncé and Chappell Roan.
Looking ahead
The imagery developed for this release was designed with scalability in mind, laying the groundwork for future expansion to include mobile AR filters utilizing design motifs seen throughout her visuals. And in-person installations and experiential design.
