Activations
Women On the Rise
Instagram Live Series - Live Nation
Developed and let an artist discovery platform to highlight emerging female, women, and gender expansive musicians, now a core pillar of Live Nation Women's digital presence. Generated 5M organic reach from a 10K follower account by activating both Live Nation and artist fanbases simultaneously.
Role: Host · Producer · Creative Director
Responsibilities:
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Designed all visual and marketing materials for each featured artist
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Led creative direction through briefs, keeping each session true to the artist's identity
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Curated artists based on sound, audience traction, and cultural relevance
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Secured artist participation through direct outreach and relationship building
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Managed end-to-end production across scheduling, teams, and deliverables
Artists featured include:
Lu Kala, Kira Korsain, UPSAHL, Angela Aguilar + more
Heritage Months Marquee Campaign
International Artist-Focused Campaign - Live Nation
A national and international campaign amplifying underserved voices and celebrating active tours through artist storytelling, spanning digital and physical placements across venues worldwide.
Role: Creative Director · Graphic Design Lead · QA
Responsibilities:
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Led graphic design across print and digital for national and international venues
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Curated artist quotes to shape narrative and audience connection
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Managed end-to-end asset production across digital and physical placements
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Oversaw QA across all deliverables
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Coordinated cross-functional rollout across markets
Artists featured include:
Lady Gaga, Hayley Williams, Janelle Monáe + more
Listen with Live Nation Women
National Live Event & Podcast Series
A live event and podcast series advancing women in music, bringing together artists, executives, and industry leaders for honest conversations about the future of the industry.
Role: Art Director · Producer · Project Manager · Graphic Designer
Responsibilities:
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Directed creative across logo and marketing materials
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Produced social content and oversaw podcast from recording through delivery
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Managed timelines across live events and podcast production
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Handled podcast and video post-production
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Built relationships with artists and executives keeping programming talent-aligned
Participants include:
Jody Gerson (Chairman & CEO, Universal Music Group), Allison Russell, Lanita Smith + more
Beautiful Noise Live
National Artist-Led Civic Engagement Series - Live Nation Women
A live music campaign mobilizing audiences around voter engagement, spanning national events, digital content, and on-site production with some of music's most iconic voices.
Role: Art Director · Producer
Responsibilities:
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Directed creative across logo, print, digital marquees, and social content
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Led on-site video direction, event photography, and post-production
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Managed end-to-end creative execution across live events and digital
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Pitched concepts and aligned with artists through briefs
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Coordinated talent, vendors, and production teams on-site
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Maintained artist and partner relationships to ensure cohesive creative
Artists featured include:
Alicia Keys, Brandi Carlile, Allison Russell, Amy Ray (Indigo Girls) + more
Share the Spotlight
Artist and leadership highlight - Live Nation Women
A campaign illuminating the artists and creative teams behind the music, expanding storytelling beyond the stage to the people who shape the sound.
Role: Conceptualization · Creative Director
Responsibilities:
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Conceptualized and pitched series
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Creative direction of graphics, logo, and video content
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Directed narrative positioning across content
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Built relationships with artists and teams to secure participation
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Collaborated cross-functionally to support artist campaigns
Artists featured include:
Hozier, Joan Jett, Sheryl Crow + more
The Digital Drip Experience
Emerging Technology Event - DART Studios
A hybrid fashion showcase featuring emerging designers and digital creators across virtual and in-person environments. One of the first experiential activations to bridge physical and metaverse spaces.
Role: Creative Director · Producer
Responsibilities:
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Directed creative across experiential design, graphics, marketing materials, and video content
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Produced and art directed the metaverse and in-person environments
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Aligned with artists on show theme and directed positioning across both formats
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Managed end-to-end execution across virtual and physical platforms
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Led marketing and content supporting the showcase
